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http://worldcat.org/entity/work/id/1007721178

Grow : how ideals power growth and profit at the world's greatest companies

Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent--have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies--"The Stengel 50"--would have been 400 percent more profitable than an investment in the S&P 500.

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  • "Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance."
  • "Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent--have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies--"The Stengel 50"--would have been 400 percent more profitable than an investment in the S&P 500."@en
  • "Demonstrate how the fifty top-performing businesses in a range of fields have succeeded through superior customer engagement and outlines an action framework that draws on the examples of leading businesses and management guides."

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  • "Electronic books"

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  • "增长力 : 如何打造世界顶级品牌"
  • "Grow : How ideals power growth and profit at the world's greatest companies"
  • "Grow how ideals power growth and profit at the world's greatest companies"
  • "Grow : how ideals power growth and profit at the world's greatest companies"@en
  • "Grow : how ideals power growth and profit at the world's greatest companies"
  • "Zeng zhang li : ru he da zao shi jie ding ji pin pai"

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