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http://worldcat.org/entity/work/id/1013560258

Brands and branding geographies

This collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The contributors present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analytics--From publisher.

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about

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contributor

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description

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  • "This collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The contributors present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analytics--From publisher."@en

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  • "Kongress"
  • "Electronic books"@en

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  • "Brands and branding geographies"
  • "Brands and branding geographies"@en

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