http://worldcat.org/entity/work/id/101977031

All-American ads : 60s

This book can be seen as an attempt to preserve the chronology of product advertising throughout decades of consumerism in modern history of America. However, it is also a great reminder and inspiring read, if not an eye candy, for all designers, illustrators and even memorabilia collectors, of the progress made in visual communications in course of many decades of changes in advertising. Like a time capsule, all the best (and worst) elements of campaigning for the products are captured in this book, showing directly the climate of social, cultural and political changes in and out of the country that most of the time served as a starting point for defining the look of particular design, package and overall feeling of the product. Again, just like the rest of the series (20s, 30s, 40s, etc.), this book is a great addition for any designer to get the better look over the history of art, design and communication through the prism of time that has passed.

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