Paul instrumente strategischen managements 2. a. e-book
This book includes detailed presentations of the most important strategic management tools and discusses their history and theoretical background. The advantages and disadvantages of each tool are extensively illustrated. The focus is on precise step-by-step instruction so the reader can immediately apply the tool and avoid typical beginner's errors in their use and interpretation.
"This book includes detailed presentations of the most important strategic management tools and discusses their history and theoretical background. The advantages and disadvantages of each tool are extensively illustrated. The focus is on precise step-by-step instruction so the reader can immediately apply the tool and avoid typical beginner's errors in their use and interpretation."@en
"Im strategischen Management werden eine Vielzahl von Instrumenten für die strategische Analyse, die Strategieentwicklung und -umsetzung eingesetzt. Das Buch stellt die wichtigsten Instrumente einzeln vor und diskutiert deren Entwicklung und theoretischen Hintergrund. Die Vor- und Nachteile der jeweiligen Instrumente werden dabei intensiv beleuchtet. Der Schwerpunkt liegt auf einer genauen Schritt-für-Schritt-Anleitung, so dass der Leser die Methode sofort anwenden kann und typische Anwendungs- und Interpretationsfehler vermeidet."
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