Managing reputational risk : curbing threats, leveraging opportunities

"The collapse of public trust following the US corporate scandals has tarnishedthe reputations of businesses and their leaders. Integrity, accountability, responsibility, inclusiveness and transparency are the new watchwords for organisations seeking high self-esteem and the admiration of their stakeholders. Reputation is no longer the preserve of the PR department and its spin doctors. Sustaining a good reputation in the longer-term requiresstrong leadership from the top, effective teamwork throughout the business, robust management, monitoring and reporting mechanisms, careful screening of customers and suppliers and the active co-operation of external partners."
"Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications."@en