"Motion pictures" . . "Motion pictures." . "Filmwirtschaft." . . "Motion picture audiences United States History." . . "Industrie cinématographique États-Unis Los Angeles (Calif.)" . . . . . . "In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were \"poison at the box office,\" and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong--and right--with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond." . . "History"@en . "History" . . . . . . . . . . . . . . "Hollywood 1938 motion pictures' greatest year"@en . "Hollywood 1938 motion pictures' greatest year" . . . . "Electronic books"@en . . . . "Hollywood 1938 : motion pictures' greatest year" . . . . . . . "Livres électroniques" . . . . . . . . . . . . "n Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were \"poison at the box office,\" and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond."@en . . . "Los Angeles- Hollywood." . . "1900 - 1999" . . . . "Motion pictures California Los Angeles History 20th century." . . "INDUSTRY, FILM/USA" . . "Motion picture industry Economic aspects" . . "Motion picture industry Economic aspects." . "USA/1930's" . . "California" . . "Cinéma États-Unis Los Angeles (Calif.) 1929-1945." . . "Film." . . "Filmproduktion." . . "Motion picture audiences" . . "Motion picture audiences." . "Hollywood (Los Angeles, Calif.)" . . "United States" . . "United States." . "Hollywood (Calif.)" . . "PERFORMING ARTS / Film & Video / General" . . "Motion picture industry Economic aspects California Los Angeles History 20th century." . . "Geschichte 1938." . .