http://worldcat.org/entity/work/id/1020786386

Publishing principles & practice

Absolutely first rate. Publishing is a remarkable achievement' - John Martin, founder of Black Sparrow Press. At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are: Legal conundrums. Cultural conflicts. Trade practices. Publishing within and across sectors. Editorial requirements. The challenge of electronic publishing. Making your ideas count in print. Rationalization and the growth of corporat.

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