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Insanely simple : the obsession that drives Apple's success

You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains. To Steve Jobs, Simplicity was not just a design principle. It was a religion and a weapon.

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  • "Obsession that drives Apple's success"@en

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  • "You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains. To Steve Jobs, Simplicity was not just a design principle. It was a religion and a weapon."
  • "You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains. To Steve Jobs, Simplicity was not just a design principle. It was a religion and a weapon."@en
  • "Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals."
  • "Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals."@en
  • "Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs's uncompromising ways, you can see Simplicity in everything Apple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of Simplicity--and inspired him to help others benefit from it. In Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn, for example, how to: Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers--as Jobs proved when he replaced over twenty product models with a lineup of four. Think Small: Swearing allegiance to the concept of "small groups of smart people" raises both morale and productivity. Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. Think War: Giving yourself an unfair advantage--using every weapon at your disposal--is the best way to ensure that your ideas survive unscathed. Segall brings Apple's quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors--and individuals who master it can become critical assets to their organizations."@en
  • "Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in "Insanely Simple". To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. "Insanely Simple" is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation."@en
  • "Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs' uncompromising ways, you can see simplicity in everything APple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of simplicity--and inspired him to help others benefit from it."

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  • "Biography"@en
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  • "Insanely simple : the obsession that drives Apple's success"@en
  • "Insanely simple : the obsession that drives Apple's success"
  • "Apple : le secret d'une incroyable réussite"
  • "Increíblemente simple : la obsesión que ha llevado a Apple al éxito"@es
  • "Increíblemente simple : la obsesión que ha llevado a Apple al éxito"
  • "Apple le secret d'une incroyable réussite"

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