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http://worldcat.org/entity/work/id/10281911

A new business in the LEGO group LEGO Mindstorms

Torben Sørensen, Vice President of LEGO Group, talks about the development of the Mindstorms robotics product line and the internal and external barriers to its initial development and marketing; primarily from stagnation and complacency brought about by tremendous successes in traditional product lines, static management mindsets, and by initially defining the target market too narrowly.

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about

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  • "Mindstorms"@en
  • "LEGO Mindstorms"@en

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  • "Torben Sørensen, Vice President of LEGO Group, talks about the development of the Mindstorms robotics product line and the internal and external barriers to its initial development and marketing; primarily from stagnation and complacency brought about by tremendous successes in traditional product lines, static management mindsets, and by initially defining the target market too narrowly."@en

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  • "Trials, litigation, etc"@en

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  • "A new business in the LEGO group LEGO Mindstorms"@en

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