"Publicité (Droit)" . . "Publicité (droit)" . "Droits de la personnalité." . . "Vermarktung Persönlichkeit USA." . . . . "LAW Intellectual Property General." . . "Personality (Law)" . . "Publicitat Dret i legislació." . . "Droit de la personnalité" . . "Droit de la personnalité." . "Recht van de intellectuele eigendom." . . "LAW Business & Financial." . . "Persönlichkeitsrecht." . . "Persönlichkeitsrecht" . . . . . . "Beverley-Smith provides analyses of the disparate aspects of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. He also considers whether a coherent justification for a new remedy may be identified from a range of competing theories."@en . . . . . . . . . . "The commercial appropriation of personality"@en . "The commercial appropriation of personality" . . . . . . . "Commercial appropriation of personality"@en . "Commercial appropriation of personality" . . . "\"Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.\"--Pub. descr." . . . . . . . . . . "Livres électroniques" . "Electronic books"@en . . . . . . . . . . . "The Commercial appropriation of personality" . . . . . . . . . . . . . . "Rechtsvergelijking (vorm)" . . . . . . "Propietat intel·lectual." . . "Personalitat (Dret)" . . "Propriété intellectuelle." . . "Electronic books." . . "Dret a la privadesa." . . "Persönlichkeit Vermarktung Grossbritannien." . . "Vermarktung Persönlichkeit Grossbritannien." . . "Wettbewerbsrecht." . . "Wettbewerbsrecht" . "Persönlichkeit Vermarktung USA." . . "Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland." . . "Reclame." . . "Common law." . . "Common law" . "Publicity (Law)" . . "Publicity (law)" . "Intellectual property." . . "Intellectual property" . "Portretrecht." . .