"Main description: Die Instrumente der Produktpolitik, der Programmpolitik, der Preispolitik und der Konditionenpolitik sind sämtlich Variablen, die die Marktleistung eines Anbieters ausmachen, und damit typischerweise Techniken, mit denen sich Produktmanager auseinandersetzen müssen. Ihnen will das Buch eine fundierte und kompakte Anleitung geben, wie jene Instrumente sinnvoll zu handhaben sind. Da Produktmanager zumeist Ingenieure und Naturwissenschaftler sind, wendet sich das Buch explizit an Nicht-Betriebswirtschaftler: die Erläuterung wissenschaftlicher Konzepte ist bewusst knapp gehalten und im Vordergrund stehen praktische Beispiele und Fälle, um einen starken Praxisbezug zu gewährleisten. Aus dem Inhalt: Instrumente der Produktpolitik: - Ideenfindung - Forschung und Entwicklung - Angebotspflege - Produkterfolgsfaktoren Instrumente der Programmpolitik - Gestaltung - Programmbreite - Programmtiefe - Programmstruktur Instrumente der Preispolitik - Preistheorie - Wettbewerbsorientierte Preisbildung - Nachfragorientierte Preisbildung - Betriebszielorientierte Preisbildung - Administrierte Preissetzung - Kostenorientierte Preissetzung Instrumente der Konditionenpolitik - Nettopreisbindung - Zahlungsbedingungen - Lieferungsbedingungen"
"Die Instrumente der Produktpolitik, der Programmpolitik, der Preispolitik und der Konditionenpolitik sind sämtlich Variablen, die die Marktleistung eines Anbieters ausmachen. Das Wissen um die einzelnen Instrumente und deren Zusammenspiel ist damit auch für Techniker und Ingenieure unentbehrlich, an die sich dieses Buch explizit wendet: die Erläuterung wissenschaftlicher Konzepte ist bewusst knapp gehalten und im Vordergrund stehen praktische Beispiele und Fälle, um einen starken Praxisbezug zu gewährleisten."
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.
Unternehmen Firmenkundengeschäft Produktpolitik Preispolitik.
This is a placeholder reference for a Topic entity, related to a WorldCat Entity. Over time, these references will be replaced with persistent URIs to VIAF, FAST, WorldCat, and other Linked Data resources.