http://worldcat.org/entity/work/id/102962506

Mastering Online Marketing 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

<DIV>Learn to avoid the #1 problem that plagues most online businesses-an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon-but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology-including Web 2.0 innovations, web conferencing, podcasts, blogging and more-this comprehensive manual puts website owners on the road to profitability. </DIV>

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