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The Indy 500 how producers will thrive in the digital age
"The Internet has created a whole new distribution model for content, opening up seemingly limitless opportunities for producers. Providing content creators with greater latitude for expression than traditional forms of media such as film and television, online entertainment is exploring a variety of innovative storytelling processes. And with the pending rollout of broadband, original online entertainment is evolving at a rapid rate. New media mavens discuss how entertainment may change as a result of digital broadband, what business models will need to work, and how to define Internet winners and losers. Specific areas of discussion include: the expectations of today's younger audience; the changing role of the advertiser with regard to online entertainment programming; the importance of interactivity in online programming"--Guide.
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- ""The Internet has created a whole new distribution model for content, opening up seemingly limitless opportunities for producers. Providing content creators with greater latitude for expression than traditional forms of media such as film and television, online entertainment is exploring a variety of innovative storytelling processes. And with the pending rollout of broadband, original online entertainment is evolving at a rapid rate. New media mavens discuss how entertainment may change as a result of digital broadband, what business models will need to work, and how to define Internet winners and losers. Specific areas of discussion include: the expectations of today's younger audience; the changing role of the advertiser with regard to online entertainment programming; the importance of interactivity in online programming"--Guide."@en
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