"Management." . . "Business communication." . . . . "Success in business." . . "Creative ability in business." . . . . . . "John L. Herman Jr. considers himself a failure expert - that is, not someone who fails at business, but someone who understands why a business fails. Reading his book will make every person who runs a company, owns a business, or wants to buy or invest in one better prepared for what lies ahead--Cover p. 4."@en . . . "Hermanisms"@en . . "Hermanisms"@en . . . . . . . . . "John L. Herman Jr. considers himself a failure expert - that is, not someone who fails at business, but someone who understands why a business fails. Reading his book will make every person who runs a company, owns a business, or wants to buy or invest in one better prepared for what lies ahead--Cover p. 4."@en . . .