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http://worldcat.org/entity/work/id/103590708

Broadcasting in the 21st century

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  • "Broadcasting in the twenty-first century"

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  • ""Broadcasting has undergone rapid and substantial changes following recent advances in modern technology. This innovative new book provides a comprehensive guide to the cultural, political, economical and technological factors that make broadcasting what it is today. Beginning with a chronological narrative of the history of broadcasting it goes on to consider key issues in the development of radio, television and the internet, including the impact on audiences and the growth of "broadcasting on demand." Concluding with a discussion of what the future holds for digital broadcasting, this book provides media students with a vital insight into the past, present and future of broadcasting. "--"
  • "Richard Rudin demonstrates how traditional TV and radio is being both challenged and supported by technological developments - including convergence and social media - which are eroding previous restrictions on the times and places of where broadcasting is being consumed and altering audiences' pleasures, expectations and demands."
  • ""Broadcasting has undergone rapid and substantial changes following recent advances in modern technology. This innovative new book provides a comprehensive guide to the cultural, political, economical and technological factors that make broadcasting what it is today. Beginning with a chronological narrative of the history of broadcasting it goes on to consider key issues in the development of radio, television and the internet, including the impact on audiences and the growth of "broadcasting on demand." Concluding with a discussion of what the future holds for digital broadcasting, this book provides media students with a vital insight into the past, present and future of broadcasting."--"

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  • "Broadcasting in the 21st century"

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