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Web Design and Marketing Solutions for Business Websites Better Sites, Better Marketing

Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing.

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  • "The Internet encompasses all types of websites, from social media monoliths to individual blogs, from Justin Timberlake fan sites to Fortune 500 businesses. Everyone has a voice, and the medium has become the ultimate level playing field for those seeking to interact with the world through an always-on, instantly available, nearly ubiquitous venue. Fewer benefit more than businesses. In this sense, the term business is encompassing; we're talking about mom-and-pop stores, global giants, local nonprofits, churches, and more- anyone who seeks to create a conversation with customers, clients, patrons, members, and prospects. Web Design and Marketing Solutions for Business Websites was written to help make those websites better. Since the lifeblood of business is fostering customer relationships, it is imperative that a w- site serve that purpose unequivocally. From the very first contact with a prospect, to guiding them through the conversion funnel, to sustaining them with ample support material, to maintaining contact through proactive communication-all of this is designed to attract c- tomers and keep them satisfied for the duration of the relationship with your company. This book covers the many facets of building a site that serves customers and maintains a positive marketing light on the company. First, the basics: content, accessibility, and archit- ture. Next, the guts of the website: the homepage, the About section, products and services, support, and the blog. After that, enhancing the website: testimonials, legal material, and strong contingency design. Finally, promoting the website: search engine optimization, c- tomer newsletters, and advertising."
  • "Business Websites include any business site that aims to inform about and sell a service or product, requiring specialized design techniques to implement effectively. The first to focus exclusively on corporate/business site design and marketing, this book is for any web designer who wants to find out how to better implement these kinds of sites, offering a better online presence for them, and their clients. The reader is taken through the planning, design, and implementation of corporate/business web sites using a series of concise, practical chapters. The examples focus largely on CSS and HTML sites, but the principles are applicable to any site, regardless of the technology used, and some useful Flash examples are also provided where appropriate. Site accessibility (to people with disabilities) is also a big focus of this book."
  • "Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing."@en
  • "Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing."
  • "Provides information on designing and implmenting a successful business Web site, covering such topics as content, accessibility, navigation design, blogging, customer support, search engine optimization, and marketing"

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  • "Ressources Internet"
  • "Electronic books"
  • "Electronic books"@en
  • "Livres électroniques"

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  • "Web Design and Marketing Solutions for Business Websites Better Sites, Better Marketing"@en
  • "Web design and marketing solutions for business websites : [write strong web content ; maximize your search engine marketing ; learn how accessibility and Web standards apply to corporate sites]"
  • "Web Design and Marketing Solutions for Business Websites"
  • "Web Design and Marketing Solutions for Business Websites"@en
  • "Web design and marketing solutions for business websites"@en
  • "Web design and marketing solutions for business websites"

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