Yes ma'am, no sir the 12 essential steps for success in life

"The Richmond High School varsity basketball coach who inspired a major motion picture shares the life lessons that inspired his successful career as "Coach Carter," offering advice for achieving personal goals by embracing positive values."
"From learning about the quality of one's character to the love of learning--as well as the importance of self-discipline and spirituality--Coach Carter takes you through his own life experiences and shows you how you, too, can become successful in your everyday life."
"From learning about the quality of one's character to the love of learning--as well as the importance of self-discipline and spirituality--Coach Carter takes you through his own life experiences and shows you how you, too, can become successful in your everyday life."@en
"Long before Ken Carter became "Coach Carter" of Hollywood movie fame, he was a self-made successful local businessman and basketball coach at Richmond High School in Richmond, CA--a high school that's located in one of the toughest neighborhoods in the country. Based on Coach's success, not only in life, but with the students' whose lives he directly influenced, Yes Ma'am, No Sir focuses on how basic lessons can change lives..."