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The fundamentals and practice of marketing

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters. With a new clear and easy to use layout, this text will make learning easier for students Tutor Resource Material will be available to assist lecturers in their teaching New and up-to-date material has been added to keep readers abreast with new technology.

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  • "The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters. With a new clear and easy to use layout, this text will make learning easier for students Tutor Resource Material will be available to assist lecturers in their teaching New and up-to-date material has been added to keep readers abreast with new technology."@en
  • "The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters. With a new clear and easy to use layout, this text will make learning easier for students Tutor Resource Material will be available to assist lecturers in their teaching New and up-to-date material has been added to keep readers abreast with new technology."
  • "The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:* New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship ma."@en
  • "The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: 650_table.seel AddXMLRootTags.pl amazon-info.seel amazonls_marc.seel archivearchivein archivecontntdmin archivein autoconfig balancereport balancereport.template balancetrack balancetrackfile balancetrackfile.template balancetrack.template base64 bash_logger.config bash_logger.config.template bash_logger.sh bridcrosswalk bridgetformat bridwatcher bridwatcher-idebk bridwrapgoogle bridwrapmarc bridwrapmarcxml bridwraponix bridwrapsoh bsdatainnotify BundleFiles.pl cdf2marc-006.seel cdf2marc-007.seel cdf2marc-008.seel cdf2marc-leader.seel cdf2marc.seel CDF2Onix.bash cir_marc.seel cleanFiles.bash cleanlogs cleannotifylogs cleanupReports.bash codelist7.seel contntdmarchivein contributor.seel contributor_table.seel copystep countmarcrecs countrecords createaccount createReports.bash crosswalk crosswalkonix2cdf crosswalk_v1_0.wsdl curlUpload.pl dcg_marc.seel dc_marc.seel dcterms_marc.seel deapfunctions deapfunctions.template dir.properties 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productContentType_table.seel productForm_table.seel queuewatcher rsyncfilewatcher rsyncloginwatcher runErrLevel runErrLevel.template runRE runRE.template runVal runVal.template schemas selectrecs slxout sweepFiles.bash tempfile toplevelnotify transferredLabelFiles.lst upload_eSerials.bash Utilities validationnotify vdatadev vdataqa vdatatst vSerials.bash wckbindata wckbinprovider wckbsweep wcp wcpFilesweep.groovy wcpinmatching wcpinmatchinghtmlfooter wcpinmatchinghtmlheader wcpinmatching-idebk wcpinmatchingmonthlyreport wcplabels wcplabelsaging wcplabelsamples wcpmanifest wcpmanifestdg1 wcpmatching wmsacqpoimport wmsacqpoimportmonthlyreport wmsinacqpoimport wmsinacqpoimport-qa-service wmsinacqpoimporttestenqueue wmsinpatron wmsinpatronhtmlfooter wmsinpatronhtmlheader wmsinpatronmonthlyreport wmsreports x12sweep xmlchunker xmlcleanup xmlcleanupnew xmlcleanuptest xmlcomposition XmlCompositionRequest.xsd xmlcompositionservice xmljoiner XmlToolsLib.jar New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; 650_table.seel AddXMLRootTags.pl amazon-info.seel amazonls_marc.seel archivearchivein archivecontntdmin archivein autoconfig balancereport balancereport.template balancetrack balancetrackfile balancetrackfile.template balancetrack.template base64 bash_logger.config bash_logger.config.template bash_logger.sh bridcrosswalk bridgetformat bridwatcher bridwatcher-idebk bridwrapgoogle bridwrapmarc bridwrapmarcxml bridwraponix bridwrapsoh bsdatainnotify BundleFiles.pl cdf2marc-006.seel cdf2marc-007.seel cdf2marc-008.seel cdf2marc-leader.seel cdf2marc.seel CDF2Onix.bash cir_marc.seel cleanFiles.bash cleanlogs cleannotifylogs cleanupReports.bash codelist7.seel contntdmarchivein contributor.seel contributor_table.seel copystep countmarcrecs countrecords createaccount createReports.bash crosswalk crosswalkonix2cdf crosswalk_v1_0.wsdl curlUpload.pl dcg_marc.seel dc_marc.seel dcterms_marc.seel deapfunctions deapfunctions.template dir.properties dir.properties.template dos2unix dublincore_marc_all.seel eContent.bash eContentB.bash econtenthtmlfooter econtenthtmlheader econtentinprint econtentprint econtentprintmonthlyreport econtentprint.template edifactsweep eserials eSerials.bash eserialshtmlfooter eserialshtmlheader eserialsin eserialsmonthlyreport eSweep.bash finddups formatweblog ftpVendorLabels.pl gem_marc.seel GenericXml.class GenericXml$_main_closure1.class getbridbase getbridbase.template geteserialsharvests getformat getorderid getorderid.template google_marc.seel handofforder hostwatcher hostwatcherhtmlfooter hostwatcherhtmlheader IG_35AcqOrderImportTestRequest.xml inotify jms.properties jms.properties.template listaccounts log4j.properties logsplitter makeFiles.bash marc2cdf-006.seel marc2cdf-007.seel marc2cdf-008.seel marc2cdf-leader.seel marc2cdf.seel marc2Mods-abstract.seel marc2Mods-accessCondition.seel marc2Mods-classification.seel marc2Mods-extension.seel 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  • "Electronic books"
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  • "The fundamentals and practice of marketing"
  • "The fundamentals and practice of marketing"@en
  • "Fundamentals and practice of marketing"
  • "The Fundamentals and practice of marketing"
  • "The fundamentals and practice of marketing : Publ. on behalf of the Inst. of Marketing and the CAM Foundation"
  • "Fundamentals and Practice of Marketing"
  • "Fundamentals and Practice of Marketing"@en

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