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The effects of cause-related marketing on customers' attitudes and buying behavior

Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on.

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  • "Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on."@en
  • "Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on."

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  • "Ressources Internet"
  • "Electronic books"
  • "Electronic books"@en

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  • "The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior"
  • "The Effects of Cause-Related Marketing on Customers? Attitudes and Buying Behavior"
  • "The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior"
  • "The effects of cause-related marketing on customers' attitudes and buying behavior"
  • "The effects of cause-related marketing on customers' attitudes and buying behavior"@en

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