"Science économique." . . "Marketing." . . . . "Social ethics." . . "Konsumentenverhalten" . . "Affaires." . . "Cause Related Marketing." . . "Cause-Related Marketing" . "Cause Related Marketing" . "Kaufverhalten." . . "Kaufverhalten" . "Kaufentscheidung." . . "Kaufentscheidung" . "Beeinflussung." . . "Beeinflussung" . "Économie politique." . . . "The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior" . . . . . . . . . . . . . . . . . . . . . . . . "The Effects of Cause-Related Marketing on Customers? Attitudes and Buying Behavior" . . . . . "Ressources Internet" . . . . . "Electronic books" . "Electronic books"@en . . . . "Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on." . "Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on."@en . "The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior" . . . . . . . . . "The effects of cause-related marketing on customers' attitudes and buying behavior"@en . "The effects of cause-related marketing on customers' attitudes and buying behavior" . "Ethics." . . "Corporate social responsibility." . . "Kunden" . . "Unternehmen" . .