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http://worldcat.org/entity/work/id/1043821286

Handbook of consumer psychology

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

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about

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  • "Consumer psychology"

contributor

creator

description

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  • "First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company."
  • "This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.The handbook will present state of the art research as well as provide a place for authors to provide suggestions for future research and practice. The handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising."
  • "Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology."@en
  • "This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour."

editor

genre

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  • "Aufsatzsammlung"@en
  • "Aufsatzsammlung"
  • "Handboeken (vorm)"
  • "Electronic books"@en
  • "Electronic books"

name

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  • "Handbook of consumer psychology"@en
  • "Handbook of consumer psychology"
  • "Handbook of Consumer Psychology"@en
  • "Handbook of Consumer Psychology"

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