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Sport business in the global marketplace

Sport Business in the Global Marketplace explains how sport has become a vast industry, an entrenched social institution and a robust political arena driven by the insatiable entertainment appetite of the Western world. The book examines how globalisation, the explosion of commercialism, the inexorable progress of technology and the internet, the crossover with entertainment, the nature of the economy and the impact of culture, all affect the future of sport. The authors argue the existence of six dominant sport societies, and they present four future sport scenarios: Virtuous, Vicious, Regional and Cultural Sport Globalisation. Sport Business in the Global Marketplace should be on the bookshelf of every sport manager and sport entrepreneur. It reveals opportunities and offers a road map directing readers to business success in sport.

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  • "Sport Business in the Global Marketplace explains how sport has become a vast industry, an entrenched social institution and a robust political arena driven by the insatiable entertainment appetite of the Western world. The book examines how globalisation, the explosion of commercialism, the inexorable progress of technology and the internet, the crossover with entertainment, the nature of the economy and the impact of culture, all affect the future of sport. The authors argue the existence of six dominant sport societies, and they present four future sport scenarios: Virtuous, Vicious, Regional and Cultural Sport Globalisation. Sport Business in the Global Marketplace should be on the bookshelf of every sport manager and sport entrepreneur. It reveals opportunities and offers a road map directing readers to business success in sport."@en
  • "Publisher Description (unedited publisher data) Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios."
  • "Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios."
  • "<EM>Sport Business in the Global Marketplace</EM> explains how sport has become a vast industry, an entrenched social institution and a robust political arena driven by the insatiable entertainment appetite of the Western world. The book examines how globalisation, the explosion of commercialism, the inexorable progress of technology and the internet, the crossover with entertainment, the nature of the economy and the impact of culture, all affect the future of sport. The authors argue the existence of six dominant sport societies, and they present four future sport scenarios: Virtuous, Vicious, Regional and Cultural Sport Globalisation. Sport Business in the Global Marketplace should be on the bookshelf of every sport manager and sport entrepreneur. It reveals opportunities and offers a road map directing readers to business success in sport."@en

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  • "Electronic books"@en

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  • "Sport Business in the global marketplace"
  • "Sport business in the global marketplace"@en
  • "Sport business in the global marketplace"
  • "Sport Business in the Global Marketplace A Study of Strategic Cognition"@en

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