WorldCat Linked Data Explorer

http://worldcat.org/entity/work/id/1044340076

Seducing the subconscious the psychology of emotional influence in advertising

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subc.

Open All Close All

http://schema.org/description

  • "Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subc."@en
  • "Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Sub."
  • ""Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--"@en
  • ""Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--"

http://schema.org/genre

  • "Electronic books"@en
  • "Electronic books"

http://schema.org/name

  • "Seducing the subconscious the psychology of emotional influence in advertising"@en
  • "Seducing the subconscious the psychology of emotional influence in advertising"
  • "Seducing the subconscious : the psychology of emotional influence in advertising"
  • "Seducing the Subconscious the Psychology of Emotional Influence in Advertising"@en
  • "Seducing the Subconscious The Psychology of Emotional Influence in Advertising"