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http://worldcat.org/entity/work/id/1044597771

Multimodal metaphor

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.

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  • "Review text: "Allein durch die Abdeckung des weitgespannten Phänomenbereichs [...] ist der Bd. vor allem auch für die Literatur- und Kulturwissenschaft äußerst interessant ?und lesenswert."Thomas Wägenbauer in: Germanistik 3/4/2010."
  • "Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized."@en

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  • "Electronic books"@en
  • "Livres électroniques"
  • "Elektronisches Buch"
  • "Aufsatzsammlung"

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  • "Multimodal metaphor"@en
  • "Multimodal metaphor"