Media analysis techniques

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"In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation-semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory-that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations."

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"媒介分析方法 = Media analysis techniques"
"媒介分析技巧"
"媒介分析方法"
"媒介分析法"
"Media analysis techniques"
"Media analysis techniques"@en
"Mei Jie Fen Xi Fang Fa = Media analysis techniques"
"Mei jie fen xi ji qiao"
"Media Analysis Techniques"
"Mei jie fen xi fang fa"
"Mei jie fen xi fa"
"Media, analysis, techniques"

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Analyse.

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