. . . . . . . . "How to open & operate a financially successful independent record label"@en . . . . . . . . . "How to open & operate a financially successful independent record label : with companion CD-ROM" . . . . . . . . . . "The overall retail value of the U.S. record industry was $11.5 billion in 2006. With the help of this new book you can get a piece of that business by starting your own small record label. This book will not teach you how to play music, but you will learn all the aspects of starting your business, pricing your products, marketing your business, and conducting your day-to-day business operations. This comprehensive new book will show you step-by-step how to set up, operate, and manage a financially successful small record label, including startup costs for a record label, the equipment you will need, how to get your recordings made into CDs and distributed, marketing and promoting your music, and distribution methods. The book covers the entire process of starting a small record label from startup to ongoing management in an easy to understand way, pointing out methods to increase your chances of success and showing you how to avoid the common mistakes that can doom a startup. The new companion CD-ROM contains all the forms used in the book in PDF format for easy use, as well as a detailed business plan, which will help you precisely define your business, identify your goals, and serve as your firm's r."@en . "Electronic books"@en . "How to open and operate a financially successful independent record label" . . . "How to Open & Operate a Financially Successful Independent Record Label : With Companion CD-ROM"@en . . "BUSINESS & ECONOMICS New Business Enterprises." . . . .