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http://worldcat.org/entity/work/id/10559035

Marketing of High-Technology Products and Innovations : Pearson New International Edition

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alternateName

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  • "Marketing of high-tech products and innovations"@en

author

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description

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  • "The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies. Provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services."
  • "This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts."

genre

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  • "Textbooks"@en
  • "Guide (Descripteur de forme)"
  • "Electronic books"@en

name

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  • "Marketing of high-technology products and innovation"
  • "Xin chan pin yu chuang xin de ying xiao"
  • "Marketing of High-Technology Products and Innovations : Pearson New International Edition"@en
  • "Marketing of High-technoligy products and innovations"
  • "Marketing of High-Technology Products and Innovations"
  • "新产品与创新的营销"
  • "Marketing of high-technology"@en
  • "Marketing of high-technology products and innovations"@en
  • "Marketing of high-technology products and innovations"
  • "Marketing of high technology products and innovations"@en
  • "Marketing of high technology products and innovations"

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