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CRM fundamentals

"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants."--Back cover.

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  • "Customer relationship management fundamentals"
  • "Customer relations management fundamentals"
  • "Customer relations management fundamentals"@en

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description

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  • "CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants."
  • ""CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants."--Back cover."@en
  • ""CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants. " -- Back cover."@en
  • "CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfullyincluding identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM."

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  • "Livres électroniques"
  • "Electronic books"@en
  • "Electronic books"

name

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  • "CRM fundamentals"
  • "CRM fundamentals"@en
  • "CRM Fundamentals"
  • "CRM Fundamentals"@en

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