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http://worldcat.org/entity/work/id/1056597

Customer-Centered Telecommunications Services Marketing

In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering you a survival strategy based on customer-centered marketing, this forward-looking resource helps you assess your company's market potential and target desirable segments successfully. You gain practical insight in evaluating your present customer base and learn the best ways to adjust your marketing strategies to eliminate unprofitable customers and attract high-value replacements. More.

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  • "In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering you a survival strategy based on customer-centered marketing, this forward-looking resource helps you assess your company's market potential and target desirable segments successfully. You gain practical insight in evaluating your present customer base and learn the best ways to adjust your marketing strategies to eliminate unprofitable customers and attract high-value replacements. More."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "Customer-Centered Telecommunications Services Marketing"
  • "Customer-Centered Telecommunications Services Marketing"@en
  • "Customer-centered telecommunications services marketing"@en
  • "Customer-centered telecommunications services marketing"

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