. . "Marketing Informationseinrichtung." . . "Bibliothèques." . . "Bibliotecas y lectores." . . "Services d'information Marketing." . . "Bibliothèques Administration." . . "Marketing." . . "Informationssøgning." . . "Libraries Public relations." . . "Segmentering." . . "Servicios de información Técnicas de mercado." . . "Marketing Bibliothek." . . "Informacja naukowa marketing." . . "Màrqueting." . . "Servicios de información Administración." . . "Documentation, Services de Marketing." . . "Documentación, Servicios de Marketing." . . "Informacijski centri Marketing Priročniki." . . "Biblioteques Administració" . . "Knjižnice Informacijski centri Marketing Priročniki." . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Marketing concepts for libraries and information services. 3rd, rev. ed"@en . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Marketing concepts for libraries and information services" . . . "Marketing concepts for libraries and information services"@en . . . . . . . . . "\"The most successful organizations in a fast changing world are those that are genuinely market-oriented. If librarian and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This well-known textbook introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains an extensive new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers; data mining and customer relationship management; and the current marketing focus\"--Back cover." . . . . . . . . . . . . "Marketing Concepts for Libraries and Information Services"@en . . "Bibliotecas Marketing." . . "Marketing de bibliotecă." . . "Markedsføring" . . "Storbritannien" . . "Bibliothèques Marketing." . . "Servicios de información Marketing." . . "Informations- und Dokumentationseinrichtung." . . "Bibliothek Marketing." . . "Informationsformidling." . . "Bibliotekarstwo marketing." . . "Informationseinrichtung Marketing." . . "Documentation, Services de Publicité." . . "Documentation, Services de Publicité" . "Services d'information Publicité." . . "Informationsvermittlung." . . "Bibliotheekmanagement." . . "Bibliothek." . . "Services d'information." . . "Bibliotecas Técnicas de mercado." . . "Knjižnice Marketing Priročniki." . . "Informationseinrichtung." . . "Bibliothèques Publicité." . . "marketing sciences de l'information." . . "Advertising Information services." . . "Bibliothèques Relations publiques." . . "Services de documentation Administration." . . "Biblioteker" . . "Publicité Bibliothèques." . . "Gestió de biblioteques." . . "Libraries Marketing." . . "Bibliotheken." . . "Pr" . . "Advertising Libraries." . . "Information services Marketing." . . "LANGUAGE ARTS & DISCIPLINES / Library & Information Science." . . "Információszolgáltatás Európai Parlament." . . "Information und Dokumentation Marketing." . . "Bibliotecas Publicidad." . . "Marketingkonzept Informationseinrichtung." . . "bibliothèque marketing." . . "Marketing könyvtárban." . .