Media effects : advances in theory and research

"This new edition updates and expands the scholarship of the 1st edition, examining media effects in."@en
"This book, built on the foundation of the earlier volume Perspectives on Media Effects, serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media effects tradition who have weathered both the private storms from within and the public storms from the outside."
"Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications."
"This work covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications."@en