"Regional & area planning." . . "Regional & area planning" . "Business and Management." . . "Business and Management" . . . "Marketing Cases studies." . . "Imagen corporativa Estudio de casos." . . "International business." . . "International business" . "Go, Frank" . . "Corporate image Case studies." . . "Advertising." . . "Advertising" . "Marketing Estudio de casos." . . "Business strategy." . . "Business strategy" . . . "Electronic books"@en . "International place branding yearbook 2011 : managing reputational risk"@en . "International place branding yearbook 2011 : managing reputational risk" . "Electronic books" . . . "International place branding yearbook 2011 managing reputational risk"@en . . "The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and℗¡to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets."@en . "International Place Branding Yearbook 2011" . . "International Place Branding Yearbook 2011 Managing Reputational Risk" . "International Place Branding Yearbook 2011 Managing Reputational Risk"@en . . . . "International place branding yearbook 2011 managing reputation under competing pressures"@en . . . . . "International place branding yearbook 2011 Managing reputational risk" . . . . . . "The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets." . "The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets."@en . . . . . . "Periodicals"@en . "Periodicals" . . . . . . . . . "Place marketing Periodicals." . .