WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/1072399

Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera

This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new light on current practices and also provide a point of reference for future plans.

Open All Close All

type

about

http://schema.org/about

author

contributor

creator

description

http://schema.org/description

  • "This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new light on current practices and also provide a point of reference for future plans."@en
  • "Marketing Culture and the Arts will certainly interest all those who want to understand the specifics of marketing within the cultural context. The book familiarizes readers with the restrictions unique to artistic products and the subsequent choice of marketing strategies. It is a valuable resource for managers in the cultural milieu as well as for marketing students, public administrators, private-sector managers in charge of corporate sponsorship, and all those interested in non-profit and service organizations. Basic marketing concepts in the traditional sense are described and their application to the context of culture and the arts is discussed. The French version of this book, Le marketing des arts et de la culture, received the Medaille de l'Academie 1994 from the Academie des Sciences Commerciales de Paris."@en
  • "Este libro ha sido escrito principalmente para los responsables de gestión de las organizaciones de naturaleza cultural. con independencia de su taman̆o (grande o pequen̆a). finalidad (lucrativa o no). ámbito (local o internacional) y sector al que pertenecen (industria cultural o contexto de las artes). Se trata de una obra que. además de presentar los fundamentos básicos de marketing. explica cómo éstos se han utilizado tradicionalmente y. lo que es más importante. cómo deben aplicarse en el contexto específico de las artes y la cultura. En este sentido. los responsables de gestión cultural interesados en el marketing encontrarán en este libro tanto un marco de análisis como una serie de reflexiones que les permitirán evaluar su actividad presente. así como facilitar algunas referencias para sus planes futuros."@es

name

http://schema.org/name

  • "Le marketing des arts et de la culture"
  • "Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera"@en
  • "Marketing culture and the arts"
  • "Marketing culture and the arts"@en
  • "Le Marketing des arts et de la culture"
  • "Marketing de las artes y la cultura"@es
  • "Marketing de las artes y la cultura"
  • "Marketing u kulturi i umetnosti"
  • "Marketing cultural organisations new strategies for attracting audiences to classical music, dance, museums, theatre and opera"@en

workExample

http://schema.org/workExample