"Main description: The volume presents a cultural history of renaissance rhetoric with special emphasis on literary theory with its aspects of imagination (inventio), generictheory (dispositio), style (elocutio), mnemonic architecture (memoria), representation (actio) (with Shakespeare's works as illustrations). Special attention is given to the intermedial rhetoric of painting and music and the rhetorical ideology of culture."
"Since Jacob Burckhardt's Kultur der Renaissance in Italien (1869) rhetoric as a significant cultural factor of the renaissance has largely been neglected. The present study seeks to remedy this deficit regarding the arts by concentrating on literary theory and its aspects of imagination (inventio), genre (dispositio of the genera), style (elocutio), mnemonic architecture (memoria) and representation (actio), with illustrative examples taken from Shakespeare's works, but also on the intermedial rhetoric of painting and music. Particular attention is given to the rhetorical ideology of the Renaissance."
"Since Jacob Burckhardt's Kultur der Renaissance in Italien (1869) rhetoric as a significant cultural factor of the renaissance has largely been neglected. The present study seeks to remedy this deficit regarding the arts by concentrating on literary theor."@en

Rhetoric and Renaissance Culture