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"Boundary-pushing Oscar(r)-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film."@en
"Morgan Spurlock brings a comedic documentary about branding, advertising, and product placement that is financed and made possible by brands, advertising, and product placement. Special features: commentary, featurettes, and more."@en
"Morgan Spurlock brings a comedic documentary about branding, advertising, and product placement that is financed and made possible by brands, advertising, and product placement."
"Afin de bien illustrer le fonctionnement et les effets pervers du phénomène du placement de produits dans les images auxquelles nous sommes exposés chaque jour, le documentariste Morgan Spurlock [...] a entièrement financé son film par ce moyen. [(c) Médiafilm]."
"En tono de comedia este documental presenta las estrategias de Hollywood para conseguir auspiciadores y mostrar las marcas en las producciones para cine y televisión."
""Wie dreht man einen (kritischen) Dokumentarfilm über das Vorhaben, dessen gesamte Produktionskosten einzig über Werbegelder zu finanzieren? Regisseur Morgan Spurlock unternimmt einen Selbstversuch: Statt unabhängige Geldgeber von seinem sozialkritischen Film über die Korrumpierbarkeit der Filmbranche zu überzeugen, ließ er sich das mehr oder minder offen praktizierte Product Placement in seiner ebenso witzigen wie verstörenden Dokumentation über die Nähe von Werbung und Unterhaltung bezahlen. So erhebt er auf reizvolle Weise die eigenen Produktionsvorbereitungen zum Inhalt des hintergründigen Films." [film-dienst.de]."
"Morgan Spurlock is biting the hand that feeds him by exposing Hollywood's dirtiest little secret; the games they play to get advertisers' products strategically placed in movies and on television. Spurlock, uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it."@en