""What separates extraordinary entrepreneurs from the many who try and fail? Talent? Genes? Capital? Surprisingly, none of the above. Now, Breakthrough Entrepreneurship systematically deconstructs the methods and mindset that exceptional entrepreneurs use to identify opportunities, develop winning business plans and build their ventures. It's the first book to outline a proven framework any aspiring entrepreneur can use to achieve a breakthrough." -- Jacket flap."@en
""Writing with business journalist Murphy, entrepreneurship expert and UC-Berkeley professor Burgstone offers a strong, comprehensive handbook for aspiring entrepreneurs who are seized with the fire of ambition but unsure where to begin. The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they've committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting, Wal-Mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance. Their enthusiasm and energy make even complex questions about idea generation, customer acquisition, and leadership accessible; and the practical, easy to understand instruction will be invaluable to the budding entrepreneur.""@en

"Breakthrough entrepreneurship : the proven framework for building brilliant new businesses"@en