Public opinion and polling around the world a historical encyclopedia

Public Opinion and Polling Around the World presents a thorough review of public opinion from its roots in colonial America to its role in today's emerging democracies. More than 100 entries prepared by top scholars examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figues like George Gallup and Elmo Roper, who created their own polling systems.

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"Credo Reference"
"Credo Reference"@en
"Public opinion, polling, and democracy around the world"
"Public opinion, polling, and democracy around the world"@en

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"Public Opinion and Polling Around the World presents a thorough review of public opinion from its roots in colonial America to its role in today's emerging democracies. More than 100 entries prepared by top scholars examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figues like George Gallup and Elmo Roper, who created their own polling systems."
"Public Opinion and Polling Around the World presents a thorough review of public opinion from its roots in colonial America to its role in today's emerging democracies. More than 100 entries prepared by top scholars examine the 200-year history of public opinion, measurement methodologies with an emphasis on telephone interviews and Internet polls, and key figues like George Gallup and Elmo Roper, who created their own polling systems."@en
"Covering the good, the bad, and the ugly of polling, this work serves as an important handbook on the ways to understand what citizens are really thinking and how those views can be translated into governmental action."
"From publisher's description: "Covering the intricate facets of America's most important democratic tradition, this book serves as an important resource to understand how citizens' views are translated into governmental action.""
"From publisher's description: "Covering the intricate facets of America's most important democratic tradition, this book serves as an important resource to understand how citizens' views are translated into governmental action.""@en