The Handbook of Media Audiences [WorldCat Entities]

""This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--"
""This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--"@en
""This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--"@en
""This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--"
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media. Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world. Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today. Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them."@en
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital mediaRecognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media worldOffers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached todayArgues that the field works best by identifying particular 'audience proble."@en
"Digital media have dramatically increased the nature and diversity of the ways people can access media content, and the assumption that audiences occupy a position of "reception" is giving way to an understanding of audiences as media-active. As this handbook demonstrates, the study of audiences is shifting and changing accordingly. Placing the emphasis on technologies, theories, research methods, and research pragmatics, this handbook brings together leading international scholars to provide a comprehensive overview of the complexity and variety of audience studies."@en