WorldCat Linked Data Explorer

http://worldcat.org/entity/work/id/10759741

Crossing the chasm

Guide to marketing high-tech products.

Open All Close All

http://schema.org/about

http://schema.org/alternateName

  • "Crossing the chase"
  • "Crossing the chasm"@en

http://schema.org/description

  • "Guide to marketing high-tech products."@en
  • "Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling."
  • "Every year companies gamble away millions and countless hours of technical talent on doomed efforts to market technology products. Filled with practical insights, this text continues to define high-tech marketing and selling."@en
  • "The bible for bringing cutting-edge products to larger markets'now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle'which begins with innovators and moves to early adopters, early majority, late majority, and laggards'there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets."@en
  • "In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters, early majority, late majority, and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. [4e p. de couv.]."
  • "Examines marketing strategies for high-tech products and why they differ from those in other industries."@en
  • "Examines marketing strategies for high-tech products and why they differ from those in other industries."
  • "Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace."@en

http://schema.org/genre

  • "Electronic books"
  • "Electronic books"@en

http://schema.org/name

  • "Crossing the chasm"@en
  • "Crossing the chasm : marketing and selling High-Tech products to mainstream customers"
  • "Crossing the chasm"
  • "Crossing the chasm, 3rd edition"@en
  • "Crossing the chasm : marketing and selling technology products to mainstream customers"
  • "Crossing the chasm : marketing and selling technology products to mainstream customers"@en
  • "Crossing the chasm marketing and selling technology products to mainstream customers"
  • "Crossing the Chasm. ; Marketing and Selling Disruptive Products to Mainstream Customers"
  • "벤처마케팅"
  • "Crossing the Chasm"
  • "Crossing the Chasm"@en
  • "Crossing the chasm : marketing and selling disruptive products to mainstream consumers"
  • "Crossing the chasm / Geoffrey A. Moore"
  • "Crossing the chasm marketing and selling high-tech products to mainstream customers"@en
  • "Crossing the chasm marketing and selling high-tech products to mainstream customers"
  • "Crossing the chasm : marketing and selling high-tech products to mainstream customers"
  • "Crossing the chasm : marketing and selling high-tech products to mainstream customers"@en
  • "Crossing the chasm marketing and selling technology project"@en
  • "Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers"@en
  • "Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers"
  • "Crossing the chasm : marketing and selling smart products to mainstream customers"@en
  • "Crossing the chasm : marketing and selling disruptive products to mainstream customers"@en
  • "Crossing the chasm : marketing and selling disruptive products to mainstream customers"
  • "Bench'ŏ mak'et'ing"
  • "Crossing the chasm : marketing and selling high-tech-products to mainstream customers"

http://schema.org/workExample