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http://worldcat.org/entity/work/id/1077491100

Breakthrough branding how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon -- successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.

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http://schema.org/description

  • ""From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding!"--Provided by publisher."
  • "From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon -- successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same."@en
  • "From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding."
  • "From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding! --Book cover, p. [4]."

http://schema.org/genre

  • "Electronic books"
  • "Electronic books"@en

http://schema.org/name

  • "Breakthrough Branding. ; How smart entrepreneurs and intrapreneurs transform a small idea into a big Brand"
  • "Breakthrough Branding How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand"
  • "Breakthrough branding how smart entrepreneurs and intrapreneurs transform a small idea into a big brand"
  • "Breakthrough branding how smart entrepreneurs and intrapreneurs transform a small idea into a big brand"@en
  • "Breakthrough Branding How smart entrepreneurs and intrapreneurs transform a small idea into a big brand"@en
  • "Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand"@en
  • "Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand"