. . "\"From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding!\"--Provided by publisher." . "Breakthrough branding how smart entrepreneurs and intrapreneurs transform a small idea into a big brand" . "Breakthrough branding how smart entrepreneurs and intrapreneurs transform a small idea into a big brand"@en . "Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand" . "Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand"@en . . . . "Breakthrough Branding How smart entrepreneurs and intrapreneurs transform a small idea into a big brand"@en . . . "From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding! --Book cover, p. [4]." . . "From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding." . . . . . . "Electronic books" . . "Breakthrough Branding How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand" . . "Electronic books"@en . . . "From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon -- successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same."@en . . . . . . . . . . . "Business." . . "BUSINESS & ECONOMICS / Advertising & Promotion" . . . . "Branding (Marketing)" . . "Stratégie de marque." . . "Success in business." . . "Branding." . . "Succès dans les affaires." . .