Contains articles in four pillars of product development research: uncertainty modeling and information integration; role of behavioral research in understanding customer requirements and designing products; analytical approaches for identifying voice of the customer; and, human centered decision making and its role in product development.
"Contains articles in four pillars of product development research: uncertainty modeling and information integration; role of behavioral research in understanding customer requirements and designing products; analytical approaches for identifying voice of the customer; and, human centered decision making and its role in product development."@en
"This book is a collection of research papers to be presented at the GM R & D India Science Lab workshop on Art and Science of Product Development held at Bangalore, India. Leading researchers from around the world, and from within GM, present some of their latest research and experience around methodologies and analytics that we believe, are very critical to any product development activity. This book has articles in four major pillars of product development research: a, uncertainty modeling and information integration; b, role of behavioral research in understanding customer requirements and de."@en
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BUSINESS & ECONOMICS / Corporate & Business History.
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Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law
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