WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/1083036527

Handbook on business-to-business marketing

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them.

Open All Close All

type

about

http://schema.org/about

contributor

creator

description

http://schema.org/description

  • "This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them."@en
  • "This insightful Handbook provides a comprehensive state of the art review of business to business marketing. Comprised of 38 chapters, written by internationally renowned contributors, each chapter provides: perspectives of a particular area or issue both from an academic and a managerial perspective (state of theory and state of practice); a concise state-of-art review summarizing what we know about the area; and a research agenda for the domain. This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a complete overview of the academic state of."@en

editor

genre

http://schema.org/genre

  • "Aufsatzsammlung"
  • "Handbooks and manuals"@en
  • "Electronic books"@en
  • "Electronic books"

name

http://schema.org/name

  • "Handbook on business-to-business marketing"
  • "Handbook on business-to-business marketing"@en
  • "Handbook of Business-to-Business Marketing"
  • "Handbook of Business-to-Business Marketing"@en
  • "Handbook of business-to-business marketing"@en
  • "Handbook of business-to-business marketing"
  • "Handbook on business to business marketing"
  • "Handbook of business to business marketing"

workExample