WorldCat Linked Data Explorer

http://worldcat.org/entity/work/id/10904946

Inside the tornado

This work focuses on the moment in the life cycle of a product when it either does or does not become a market leader. Using examples from companies such as Apple and Oracle, it demonstrates the importance of applying "Technology Adoption Life Cycle" to a.

Open All Close All

http://schema.org/about

http://schema.org/alternateName

  • "Marketing strategies from Silicon Valley's cutting edge"

http://schema.org/description

  • "This work focuses on the moment in the life cycle of a product when it either does or does not become a market leader. Using examples from companies such as Apple and Oracle, it demonstrates the importance of applying "Technology Adoption Life Cycle" to a."@en
  • "In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership."
  • "This definitive work on high-tech marketing strategy, and the bestselling sequel to Crossing the Chasm, focuses on the make-or-break moment in a product life-cycle - the seizure of market leadership when demand outpaces supply."@en

http://schema.org/genre

  • "Electronic books"@en

http://schema.org/name

  • "Inside the tornado : marketing strategies fron Silicon Valley's cutting edge"
  • "Inside the tornado"@en
  • "Inside the tornado : marketing strategies from Silicon Valley's cutting edge"@en
  • "Inside the tornado : marketing strategies from Silicon Valley's cutting edge"
  • "Dans l'oeil du cyclone [grandeur et misère de la Silicon Valley]"
  • "Dans l'oeil du cyclone"
  • "Inside the tornado marketing strategies from Silicon Valley's cutting edge"
  • "Inside the tornado marketing strategies from Silicon Valley's cutting edge"@en