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http://worldcat.org/entity/work/id/1090719350

Marketing Your Library Tips and Tools That Work

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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  • "Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times."@en
  • ""In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher."

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  • "Einführung"
  • "Electronic books"@en
  • "Aufsatzsammlung"

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  • "Marketing Your Library Tips and Tools That Work"@en
  • "Marketing your library : tips and tools that work"@en
  • "Marketing your library : tips and tools that work"
  • "Marketing your library tips and tools that work"

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