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The art of being unreasonable lessons in unconventional thinking

With razor-sharp insight, Broad shows how "unreasonable thinking" can drive innovation and positive change. Too often people look at problems and explain away possible solutions with logic such as, "It's never been done this way before." But Broad shows a better way for taking ideas to all-new levels of success.

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  • "With razor-sharp insight, Broad shows how "unreasonable thinking" can drive innovation and positive change. Too often people look at problems and explain away possible solutions with logic such as, "It's never been done this way before." But Broad shows a better way for taking ideas to all-new levels of success."@en
  • "How have unreasonable principles--from negotiating to risk-taking, from investing to hiring--helped billionaire philanthropist Eli Broad in founding two Fortune 500 companies, funding scientific research and education reform, and building some of the world's greatest contemporary art museums? Why is he drawn to the unreasonableness of contemporary artists like Richard Serra and Robert Rauschenberg? What can we learn from the wisdom of an unreasonable man?"@en

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  • "Podcasts"@en
  • "Audiobooks"@en
  • "Downloadable audio books"@en
  • "Biography"@en

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  • "The art of being unreasonable lessons in unconventional thinking"@en