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http://worldcat.org/entity/work/id/1106202733

Shopper marketing how to increase purchase decisions at the point of sale

Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the customer is close to the product in the store. It is about the experience of shopping, the environment, the packaging, and the personalization of marketing.

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  • "Ru he ba jin dian gou wu zhe bian cheng shi ji gou mai zhe"
  • "如何把进店购物者变成实际购买者"
  • "Shopper marketing"

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  • ""The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler"--"
  • "Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the customer is close to the product in the store. It is about the experience of shopping, the environment, the packaging, and the personalization of marketing."@en

editor

genre

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  • "Electronic books"@en
  • "Livres électroniques"
  • "Aufsatzsammlung"

name

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  • "Shopper marketing how to increase purchase decisions at the point of sale"@en
  • "Shopper marketing how to increase purchase decisions at the point of sale"
  • "Shopper marketing how to increase purchase decisions at the point of sale : [Summary]"
  • "Shopper marketing : how to increase purchase decisions at the point of sale"
  • "Gou wu zhe ying xiao"
  • "购物者营销"
  • "Shopper Marketing How to Increase Purchase Decisions at the Point of Sale"

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