"Hauptbeschreibung Für die 8. Auflage wurden die empirischen Daten und Quellen erneut aktualisiert. Ergänzt wurden Abschnitte zum Anlegerschutz sowie zum Zusammenhang von Unternehmenszielen und Corporate Governance.""Der Tübinger BWL-Prof hat einen ungewöhnlichen Ansatz gewählt: Er betrachtet die Betriebswirtschaftslehre aus institutionenökonomischer Sicht. Dabei stehen die Entscheidungen einzelner Personen und die Koordination der Entscheidungen mehrerer Personen im Mittelpunkt. Ungewöhnlich ist auch, dass Neus als Einstieg in die Thematik den Selbstversorger und Ein-Man."
"HauptbeschreibungFür die Neuauflage wurden die empirischen Daten und die Quellen aktualisiert. Die Abschnitte zur Unternehmung als Koordinationsmechanismus und zur Preispolitik im Oligopol bei heterogenen Gütern wurden didaktisch überarbeitet und ergänzt. "Der Tübinger BWL-Prof. hat einen ungewöhnlichen Ansatz gewählt: Er betrachtet die Betriebswirtschaftslehre aus institutionenökonomischer Sicht. Dabei stehen die Entscheidungen einzelner Personen und die Koordination der Entscheidungen mehrerer Personen im Mittelpunkt. Ungewöhnlich ist auch, dass Neus als Einstieg in die Thematik den Selbstve."
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Betriebswirtschaftslehre / Neue Institutionenökonomik / Theorie der Unternehmung / Theorie.
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