Linked Data Explorerhttp://worldcat.org/entity/work/id/1118699986
Coca-Cola the real story behind the real thing
"It's a 67 billion dollar empire that sells its products in 206 countries and in the farthest reaches of the globe. But despite being the number one beverage company in the world--and the most iconic enterprise in the history of American business--Coca-Cola is battling new competition and fighting to maintain its supremacy on its home ground. This CNBC Original pulls back the curtain on the planet's most recognizable brand and takes viewers inside the beverage giant's race to find its next blockbuster product. This one-hour documentary delivers an exclusive look at Coca-Cola's hidden corporate testing ground and its secret archives, both never seen by the public ... until now. From "Cola Wars" to coconut water, discover the recipe that makes Coke pop"--Container.
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http://schema.org/description
- ""It's a 67 billion dollar empire that sells its products in 206 countries and in the farthest reaches of the globe. But despite being the number one beverage company in the world--and the most iconic enterprise in the history of American business--Coca-Cola is battling new competition and fighting to maintain its supremacy on its home ground. This CNBC Original pulls back the curtain on the planet's most recognizable brand and takes viewers inside the beverage giant's race to find its next blockbuster product. This one-hour documentary delivers an exclusive look at Coca-Cola's hidden corporate testing ground and its secret archives, both never seen by the public ... until now. From "Cola Wars" to coconut water, discover the recipe that makes Coke pop"--Container."@en
- "With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry."@en
- "With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry."