"Corporations Moral and ethical aspects United States Case studies." . . "Virksomhedens sociale ansvar" . . . . "Social responsibility of business United States Case studies." . . "Consumer Behavior" . . "Corporate image United States Case studies." . . "Business Ethics" . . "Business ethics United States Case studies." . . "Brand loyalty United States Case studies." . . "Virksomhedens image" . . . "Case studies" . "Ethical chic the inside story of the companies we think we love" . . . . "Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image." . . . "Ethical chic : the inside story of the companies we think we love" . "In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? InEthical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine." . "Electronic books" . . . . . . . . "\"In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals -- oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their halos? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.\"--http://books.google.com/books/about/Ethical_Chic.html?id=kAbygx1SD-cC" . . . . . "Ethical chic : The inside story of the companies we think we love" . . . . . . . . . . . . . . "Corporate History" . . "USA" . .